Design
When we envisioned the new iPhone, we landed on a remarkably
thin and light design. But it’s nearly impossible to make a device so thin and
so light without sacrificing features or performance.
We could have taken the easy way out and designed something
more reasonable and less remarkable. But we didn’t. If the technology didn’t
exist, we invented it. If a component wasn’t small enough, we re-imagined it.
If convention was standing in the way, we left it behind. The result is iPhone
5: the thinnest, lightest, fastest iPhone ever.
iPhone 5 is just 7.6 millimetres thin. To make that happen,
Apple engineers had to think small, component by component. They created a
nano-SIM card, which is 44 per cent smaller than a micro-SIM. The intelligent,
reversible Lightning connector is 80 per cent smaller than the 30-pin
connector. The 8MP iSight camera has even more features — like panorama and
dynamic low-light mode — yet it’s 25 per cent smaller. And the new A6 chip is
up to 2x faster than the A5 chip but 22 per cent smaller. Even with so much
inside, iPhone 5 is 20 per cent lighter and 18 per cent thinner than iPhone 4S.
Thinnest Display
Making a thinner, lighter iPhone meant even the display had
to be thinner. Apple engineers accomplished that by creating the first Retina
display with integrated touch technology. Which means instead of a separate
layer of touch electrodes between display pixels, the pixels do double duty —
acting as touch-sensing electrodes while displaying the image at the same time.
With one less layer between you and what you see on iPhone 5, you experience
more clarity than ever before. All on a display that’s 30 per cent thinner than
before.
Finely Crafted
Never before has this degree of fit and finish been applied
to a phone. Take the glass inlays on the back of iPhone 5, for instance. During
manufacturing, each iPhone 5 aluminium housing is photographed by two
high-powered 29MP cameras. A machine then examines the images and compares them
against 725 unique inlays to find the most precise match for every single
iPhone.
Look at iPhone 5 and you can’t help but notice the exquisite
chamfer surrounding the display. A crystalline diamond cuts this bevelled edge.
It’s what gives iPhone 5 its distinctive lines. Fitting for a phone so
brilliant.
Precision-Matched Inlays
During the assembly process, each iPhone 5 aluminium housing
is photographed by two high-powered 29MP cameras. A machine then compares the
images with 725 uniquely cut inlays to find a precise match.
Sapphire Crystal
Although the surface of the iSight camera is as clear as
glass, it’s not made of glass. It’s actually sapphire crystal, whose hardness
is second only to diamond on the scale of transparent materials. That means the
surface of the lens is far less likely to scratch.
Diamond-Cut Bevelled Edge
A crystalline diamond is used to cut the chamfers of iPhone
5. This process gives the bevelled edge its beautiful sheen.
Earphone
It’s not easy to create earbud-style headphones that not
only feel good in your ears, but also sit securely in them. That’s because
everyone’s ears are different. Using optical scans combined with silicone
moulding, Apple designers created 3D models of various ear types to find a
common shape across many different people. That shape led to the unique look of
the new Apple EarPods. Unlike traditional circular earbuds, their design is
defined by the geometry of the ear. Which makes them more comfortable for more
people than any other earbud-style headphones.
They’re more stable and durable too. Apple engineers asked
more than 600 people to test over 100 iterations of the Apple EarPods. Testers
ran on treadmills in extreme heat and extreme cold. They performed various
cardio workouts. They were even asked to shake their heads from side to side,
and up and down. The result: Apple EarPods provide stronger protection from
sweat and water, and they’re remarkably stable in the ear. Which means they
stay in, even when you’re on the go.
4 Inch Retina Display
More display means more to see.
Anyone can make a larger smartphone display. But if you go
large for large’s sake, you end up with a phone that feels oversized, awkward
and hard to use. iPhone 5 features a 4-inch display designed the right way:
it’s bigger, but it’s the same width as iPhone 4S. So everything you’ve always
done with one hand — typing on the keyboard, for instance — you can still do
with one hand. On a larger canvas that lets you see more of every web page.
More of your inbox. More events on your calendar. Even more apps on your Home
screen.
It’s more vibrant too.
This isn’t just a larger display. It’s a larger Retina
display. At 326 pixels per inch, it has a pixel density so high, your eye can’t
distinguish individual pixels. And as stunning as the Retina display is on the
iPhone 4S, this one gives you 18 per cent more pixels for an impressive
1136x640 resolution. Colours get a boost too, with colour saturation that’s 44
per cent greater than before. So with iPhone 5, the games you play, the words
you read, the images you see and the apps you love look and feel incredibly
vivid and lifelike. For big-time entertainment, iPhone 5 lets you watch
widescreen HD video in all its glory — without letterboxing.Ultra Fast Wireless
Next-generation mobile data and wireless connectivity
iPhone 5 supports more networks all over the world. That
includes advanced networks such as HSPA, HSPA+ and DC-HSDPA. Browse, download
and stream content at ultra-fast speeds. Dual-band 802.11n wireless
connectivity accelerates your Wi-Fi experience too — up to 150 Mbps.2
Top ten features of the iphone 5.
-iPhone 5 will have a 4-inch screen
-The new iPhone will be available in black and white
-iPhone 5 comes with Apple's newest "A6" processor, which runs twice as fast as the previous generation
-The phone has more than 200 new features in iOS 6
-You can update your Facebook status using SIRI!
-8 MP camera, 3264x2448 resolution, five element lens, f2.4 aperture, 25% smaller
-The new iPhone will be available in black and white
-iPhone 5 comes with Apple's newest "A6" processor, which runs twice as fast as the previous generation
-The phone has more than 200 new features in iOS 6
-You can update your Facebook status using SIRI!
-8 MP camera, 3264x2448 resolution, five element lens, f2.4 aperture, 25% smaller
-8hrs LTE browsing, 10 hrs Wi-Fi browsing, 40 hours music,
10 hours video, 225 hours of standby
-802.11n 2.4GHz & 5GHz up to 150Mbps, 802.11 a/b/g/n
-The phone will have Now: DC-HSPDA, HDPA+ and (expected!)LTE
-Apple's Retina Display 326 pixels per inch (ppi)
-802.11n 2.4GHz & 5GHz up to 150Mbps, 802.11 a/b/g/n
-The phone will have Now: DC-HSPDA, HDPA+ and (expected!)LTE
-Apple's Retina Display 326 pixels per inch (ppi)